You want to do what with your tits?

Boobs, knockers, Tits, hooters, fun bags…

 

call them what you will, they have a biological purpose.

 

To feed babies.

 

But culturally – they take on a whole new purpose.

 

Sales.

 

The cultural influence on breastfeeding is enormous.  Boobs are Big Business.  And our modern culture is media-driven; advertising and pop-culture dominate how we identify, how we perceive others and the choices we make.  Whilst our inner circle (family and friends) still have a strong influence, increasingly the outside influence of media and the ‘wider’ community (social media, for instance) directs cultural change.

undermine

From birth, our children are being bombarded with messages: in advertising, in television shows, in films, on social media.  These are reinforced by peers, who compete and vie for social acceptance.  From the moment a girl first begins to develop, it intensifies.  She is pressured to wear a bra, is either overly sexualised or ominously oppressed.   ‘She’ is the driver of the economy, from her pre-teens she directs her parents purchasing (pester power), in her teens this magnifies.  By the time she is an adult, she is firmly entrenched in consumer culture, and ultimately as a Mother, she drives the family purchases.  This illusion of power is steeped in an undermining of instinct and a move away from biological towards technological.

 

But you can break free.

 

 

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